Liam leads the User Experience practice at, empowering Canada’s largest retailer to use human-centered design and research to create digital experiences that improve the lives of all Canadians. In a past life, Liam helped ship many meaningful digital products with by building software for clients from Wealthsimple to RBC, Bloomberg to ABC News, Shopify to Audi.

As the honorary team mediator between his children as well as his professional teams, Liam often finds himself applying design thinking and solution design inwards at Loblaw Digital to help their 600-person organization find harmony and fulfillment in their work. Heart on sleeve, sleeve rolled up, designing for human beings.