6 countries
18 years
24 cities
137 events
1,979 speaker flights
3,847 presentations
68,127 attendees
96,319 beers drank
Audience at FITC's Web Unleashed 2016 event


Who are we?

FITC stands for ‘Future. Innovation. Technology. Creativity.’ – four words that capture the essence of what our company and events are all about. We produce design and technology focused events worldwide that inspire, educate and challenge attendees. Since 2002, FITC has brought together like-minded professionals in Toronto, Amsterdam, Tokyo, San Francisco, Chicago, Seoul, New York, Los Angeles and many other cities.

What is it all about?

It starts with the presentations that are both technical and creative in nature and led by hand-picked experts from around the world who are eager to share and meet you. For our larger events, there are often multiple tracks to choose from which include content catered to a specific audience. It’s also about the networking. FITC provides the platform for people who share a passion to meet and interact, whether it’s at the presentations, in the exhibitor hall or at one of the evening parties.

Who goes to an FITC event?

Digital Creators of all kinds…designers, developers, motion graphics artists, digital artists and everyone and anyone who creates things in the digital space. From technical to inspirational sessions, there’s always something to choose from, regardless of what stage of your career you’re in.

All Staff


Shawn Pucknell
Founding Director

Creative guru and successful entrepreneur, Shawn began his career in 1996 as a Flash developer producing award winning content for Maclaren McCann and later Blast Radius. He was the lead author on the Macromedia Press title “Flash MX 2004 Demystified”, and in 2001 he began his community efforts by starting the Toronto Flash user group FlashinTO.

A notable and respected figure in the new media industry, he has taught at OCAD University and the International Academy of Design, is frequently called on to sit on program advisory boards and judge international and local award shows including SXSW Interactive, and in 2009 he was honoured with an induction into Algonquin College's Media Hall of Fame.

Alfred Park

With more than a decade of experience running professional development events, Alfred is a seasoned pro. He is a master of spreadsheets, checklists, contract negotiations, and dongles. In his years with FITC, Alfred’s responsibilities have evolved to him quite literally running the show. He is a multi-faceted event production guru who knows how to turn an event concept into a reality, from start to finish.

A geek at heart, Alfred fits in well with the attendees of the design and tech events he hosts in the name of FITC worldwide. You’ll often find him tinkering with every device in the office to all hours of the morning and surfing on Reddit.

Jacqueline Poole
Marketing, Talent & Gifs

When she’s not attempting to hitch a ride off the planet she can be found honing her internet skills; or persuading you to help with her crazy ideas (don’t fight it, a philosophy degree is basically a license to argue).

Her many talents means that she is equally as happy in Excel as in Photoshop, and loves being on site applying vinyl podium stickers as much as being the faceless overlord of social media management.

She has been referred to as "better than Google" (Aysegul Yonet, 2015) and is currently a "god damn international hobo!!!!!!!!!" (Mike Winkelmann, 2019) working and getting confidently lost in a city near you.

Patrick McCormack
Event Producer

Patrick loves to make things run smoothly, regardless of what he’s industry he’s working in - he’s managed operations and teams of people in the financial sector, in restaurants, at music festivals, and at design conferences. That seems like a pretty varied batch of industries - probably why he feels at home among the FITC team. He enjoys creating anything from scratch, whether it’s an event, a spreadsheet, a fantasy baseball team, or a pasta sauce. He makes it a point to learn something new every day. He also enjoys obsessively cleaning and organizing just about any space - the more cluttered, the more fun.

When he’s not helping put together the next FITC event, he is probably playing Dungeons & Dragons, playing whatever musical instrument he’s handed, or DJing a dance party at a dive bar. Maybe just dancing at a dive bar. Maybe just dancing in the shower.