Overview
“If you build it, they will come,” they say. Not so! Marketing is crucial for anything you build that you want people to find and use. How should you market your app, or your open-source project, or your mobile app, or anything else you build — especially as a time-strapped developer? This proposal will go over marketing tips and recommendations to make sure what you build is seen and used.
Objective
Show developers who are launching their own projects how to market those projects and get the word out.
Target Audience
Developers and engineers
Five Things Audience Members Will Learn
- Importance of marketing
- The best way to market your projects
- Content writing principles
- Strategies for sharing what you’ve written
- Overview of paid advertising and why it isn’t recommended
