FITC Amsterdam 2018

2018-02-19 00:00:00 2018-02-21 00:00:00 America/Toronto FITC Amsterdam 2018 Now in its 11th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC Amsterdam


Web design shouldn’t be hindered by the need for a fast, smooth loading site. However, all too often web designers find themselves choosing between creative design choices and prioritizing speed. The AMP (Accelerated Mobile Pages) Project has worked with agencies like MetaLab, North Kingdom, and Grain & Mortar to fix this by creating well-designed AMP pages that take full advantage of AMP’s interactive capabilities. Now anyone can access these AMP page templates from, a library of components and pages all available to download and use across the web. Not only are these pages engaging, they take full advantage of AMP’s components – all ready to be used on your own site. Learn tips for designing a system, why you should use one, and see examples of how they built AMP Start. Join Abby Beck, a senior UX designer from Google to learn more about how you can keep design at the forefront of any web project without sacrificing speed.


Gain a better understanding of design principles that facilitate good mobile performance.

Target Audience

UX/UI designers

Five Things Audience Members Will Learn

  1. What AMP is
  2. Why AMP is fast and a great tool to use
  3. The design process for a framework
  4. Why using a design system is great / how to use a design system
  5. Tips for optimizing for web