FITC Amsterdam 2018

2018-02-19 00:00:00 2018-02-21 00:00:00 America/Toronto FITC Amsterdam 2018 Now in its 11th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC Amsterdam


We live in an age where most of our creative tools we use are close to perfection. Our computers, phones, applications and navigation systems make no mistakes. Perfection is not a really good starting point to create new ideas, so to sometimes deliberately go towards a mistake and from there find a new direction is actually something good. Society teaches us to avoid mistakes, but for creative people and innovators they are essential.

Erik will speak about his new book Failed It! How mistakes inspire him and how he makes works out of it. Kessels will show examples from his work in advertising agency KesselsKramer and how mistakes play a role in this. The lecture will end with the artistic work that Kessels did over the years with vernacular and amateur photography.


Stimulate all attendees to fail and fuck up.

Things Audience Members Will Learn

How to turn mistakes into ideas and other advice for successfully screwing up