FITC Amsterdam 2018
  • 2018-02-19 00:00:00 2018-02-20 00:00:00 America/Toronto FITC Amsterdam 2018 Amsterdam FITC
  • Amsterdam
  • #FITCAmsterdam



What are the biggest changes/challenges David has seen in design in the past 20 or so years?

The gentrification of design.

Software and computers continue to make designers lazy – letting the computer make decisions for them.
This will only get worse as large scale projects are in beta testing right now that will eliminate many current design jobs.  It’s now more important than ever that designers get more personal and use their uniqueness in their work, otherwise they’ll be replaced by programs that can do what they’re doing now.


To encourage designers to look inward for inspiration, regardless of their field or area of expertise.

Target Audience

All creatives

Three Things Audience Members Will Learn

  1. How to do original work while doing your best work and enjoying it
  2. Get personal, self indulgent and intuitive in your approach
  3. Make work that no one can copy, no matter what app of software they purchase