Paul Ortchanian is a Flash technologist and Creative mind. Reflektions.com, his personal site, is committed to the research of creative coding and the deconstruction of complex, sometimes over-engineered scripts into simple and understandable execution. To create you need to simplify and then try to extend. Paul’s work is also associated with the research of interaction design. Paul is an alumni of the Banff Centre for the Arts, Creative Electronic Environment, and Interactive Media Team, and has completed a New Media residency at Benetton’s Research and Development Center in the Arts and Communications, in Italy. He currently works at Goodby Silverstein and Partners as a creative design technologist in San Francisco.