Lauren Hom is a designer, letterer and educator. A self-proclaimed “artist with a business brain”, she picked up hand lettering as a hobby while studying advertising at the School of Visual Arts. Over the next few years (and thanks to the power of the internet), she leveraged a few clever passion projects into a thriving freelance lettering-focused business.

Known for her bright color palettes, playful letterforms, and quirky copywriting, Lauren has created work for clients like Vans, Google and Adobe. She loves sharing what she’s learned with others through the Q&A’s she does on Instagram and her catalog of online courses on lettering, marketing, mural painting and more.

When she’s not working on client projects or teaching, you can find her running #HOMwork (a free creative challenge she’s been sending out since 2017), learning how to make her favorite foods from scratch, or dreaming up her next passion project.

Lauren’s motto is, and will always be, “Work hard, snack often.” After almost a decade in the design industry, she realizes that working hard all the time isn’t sustainable, but she got it tattooed on her forearms when she was 23 so it will always be her motto and she’s fine with it. She just reminds herself and others to take more breaks now.

In 2023, Lauren plans to attend culinary school to expand her creative skillset and explore the intersection of graphic arts and culinary arts.