FITC Amsterdam 2019

2019-02-18 00:00:00 2019-02-20 00:00:00 America/Toronto FITC Amsterdam 2019 Now in its 12th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


Note: This half-day workshop is on Sunday, 17 Feb (Grab a WORKSHOP ONLY ticket)

Ever wanted to know how to craft the perfect sketchbook shot for Instagram? Your sketchbook is one of the most powerful yet accessible tools in your social media toolbox. In this 3 hour workshop, students will learn how to concept, craft, and style a hand lettered piece in their sketchbook. Students will also learn tips and tricks to style and photograph their finished piece, as well as strategies for growing a following on social media as a visual creative.


Learn how to concept, craft, and style hand lettered Instagram eye-candy in your sketchbook (Examples here, here and here).

Target Audience

Designers who love typography and want to grow their Instagram following

Assumed Audience Knowledge

An Instagram account & basic knowledge of how the platform works, prior hand lettering experience (even a little is helpful)

Five Things Audience Members Will Learn

  1. How to concept a unique phrase
  2. How to lay out the composition of your sketchbook
  3. How to sketch and ink custom lettering
  4. Tips on styling and photographing the final piece
  5. Strategies on how to grow your following using art & copy