Over the past 15 years Eric Vardon has created three successful businesses and led award-winning campaigns for a broad range of market leaders including AOL, Bridgestone, General Motors, GoodLife Fitness, The Hearst Company, Laura Secord,
Popular Mechanics and Wired Magazine.

As Founder of Canadian clothing brand AllMaple Apparel, Eric grew the venture from initial concept into two retail flagship stores, a national wholesale division and a global E-commerce store. At its peak, AllMaple featured on MTV, Much Music, The
Juno Awards and in a national partnership with Molson Breweries.

Currently, Vardon is the Founder and CEO of Arcane – a new breed of marketing agency that combines digital innovation and brand storytelling to deliver ROI- obsessed marketing campaigns. A regular speaker since the dotcom bubble, Vardon has spoken at events in 3 countries / sectors about entrepreneurship, behavioural systems, buyer consumption and more generally about creative marketing methods.

Eric lives in London with his Corsican wife Alex and dog Max. He still straps on the blades (doesn’t score as much as he used to) and is a member of The Highland Golf Course.