Many design firms prefer to offer task-specific services to a client as a way concentrating to a certain market. From 3D animation, photography and multimedia, to graphic and Flash design, a commercially viable studio must be able adapt to a variety of project requirements known as differentiated marketing. In this session you will see examples of how to carry out a multitude of tasks from both an experimental and/or client related in nature. Using real-world scenarios we will detail a number of different projects from the initial concept development stage following through the build to the completion of a project. When implemented the techniques that you learn will allow you to create a successful, project-adaptable studio, allowing you to compete in a number of segments, developing different design solutions for each.