What attracts clients to your service and leads them to choose it? The four elements are: price, brand, packaging and relationship. For each key ingredient of a successful business, Vardon describes typical solutions to help you succeed in these areas. In each instance, he both outlines the issue and identifies specific steps people can take to improve their pricing, enhance their brand, and improve their visual presentation.
Typically, the presentation then breaks down what Vardon has identified in the work done at Velocity Studio & Associates with larger companies as well as smaller, more independently run companies. From Project Management to sales and design, knowing how to work with clients of all ages and knowledge levels can be the key to gaining new business and growing your company’s brand.