FITC Amsterdam 2012
  • 2012-02-27 00:00:00 2012-02-28 00:00:00 America/Toronto FITC Amsterdam 2012 Amsterdam FITC
  • Amsterdam



As designers, we tend to get distracted by aesthetics of our designs, and often do not pay enough attention to the other, invisible side of our creations. This talk discusses the value of functionality, storytelling and editorial work in Web. It argues about the significance of purpose, context and quality in our design decisions. It also provides personal insights and practical examples of invisible design being used in practice.