FITC Amsterdam 2020

2020-02-24 00:00:00 2020-02-26 00:00:00 America/Toronto FITC Amsterdam 2020 Now in its 13th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


It’s easy to take for granted that the interfaces we’ve become so accustomed to onscreen – buttons, icons, cursors – rarely reflect the interactions we have in our physical environment. Innovation in technology is advancing faster than ever and in many cases, it’s returning us to how we relate to the real world. However, there remains the risk that there’s a cost, paid in a loss of genuine, human interaction.

Beryl investigates how to use advances in tech to create a more natural, humanistic interaction in digital space. How can we use emerging technologies to bring back emotions and empathy to our daily interfaces? In this talk Beryl provides insight into how we can humanize technology – and create a better user experience in the process.


To inspire the audience the find human connection through digital means and advances in future forward tech.

Target Audience

Creatives, technologists/innovators, marketers and everyone else who is working with communication

Five Things Audience Members Will Learn

  1. Why humanistic design is important
  2. How to create emotional connection and promote empathy through emerging technology
  3. Creating natural, humanistic interaction in the digital space
  4. Creating a better user experience
  5. Using technology in unexpected ways