FITC Amsterdam 2020

2020-02-24 00:00:00 2020-02-26 00:00:00 America/Toronto FITC Amsterdam 2020 Now in its 13th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


Stef and Dominic design the tool that makes all the AR experiences you see on Facebook, Instagram, Messenger, and Portal. Designing creative tools is hard, let alone one for an emerging technology – or indeed, something for something that doesn’t really exist yet.

In this session they’ll share why Facebook took a chance on building Spark AR Studio, how they went about it and the lessons they’ve learnt along the way. You’ll also get a chance to see some exciting experiences created in Spark AR from their diverse community of creators.


A deep dive into how Facebook builds tools for augmented reality.

Five Things Audience Members Will Learn

  1. What is Spark AR?
  2. Is AR a new medium?
  3. How to build a product from scratch for an emerging technology
  4. How to get started creating your own AR experience
  5. What Disney character are you?