FITC Amsterdam 2020

2020-02-24 00:00:00 2020-02-26 00:00:00 America/Toronto FITC Amsterdam 2020 Now in its 13th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


This talk presents an approach for prototyping on Google Stadia generally and about creating the Style Transfer demo for GDC 2019 (Game Developers Conference) specifically. Stadia creates unique opportunities for game developers that have never been available before. Anna’s team’s mandate is to explore what new game experiences the technology uniquely enables. The talk opens by describing how the design process for creating new gameplay experiences has similarities with invention and uses Style Transfer as a concrete example. While Style Transfer itself isn’t new, it had never been done at runtime. She will give a brief history of how they came to tackle the problem and insights learned about the technology and its application to games. Anna will also go into details about how they put together the tremendously successful GDC demo, where show floor attendees could experience different art styles in a game as it is running.

Target Audience

Anyone remotely interested in game development and machine learning

Five Things Audience Members Will Learn

  1. The differences between UX design and game design
  2. An approach to game design inspired by invention
  3. What it takes to make a floor demo for the Game Developers Conference
  4. The story of how they got Style Transfer to run in realtime
  5. How to use Style Transfer for look development