Overview
Every year hundreds of new companies and products fail, often because they made something people didn’t want. Seems obvious that there should be demand for what you’re selling, so why do so many companies flame-out? Sometimes the desire to get going and start building takes over and figuring out what you’re making and why you’re making it gets skipped — a solid product strategy is a great way to increase your chance of success.
In this talk Kurt will look at what a strategy actually is, what you need to get started crafting one and what you should do once you’ve got it. Given the complexity of the topic he’ll only be covering the basics, but it should be enough to help you create your own customized product strategy.
Objective
Give you the nuts and bolts for making a great product.
Target Audience
People who want to make kick-ass stuff.
Assumed Audience Knowledge
You’ve made some stuff but haven’t done a lot of strategy work.
Five Things Audience Members Will Learn
- Strategy vs tactics
- What you need to get started
- How to create a product vision
- Forming hypotheses
- Defining outcomes
