Overview
While ad agencies and cable stations have standard pitching best practices and processes, walking into the boardroom of a Fortune 500 can feel like the Wild West. Learn how to present brilliant creative with tangible and measurable results. Shift your mindset from execution-oriented, to one anchored in human truth and business insight.
Get to know the inner workings of a global corporation, and uncover the smart questions to ask up front and the pitfalls you can avoid through the process. Armed with these insights you will be a stronger creative business leader while uncovering strategies and tactics to differentiate yourself in the marketplace.
Objective
Learn the dos and don’ts of pitching to a large corporation.
Five Things Audience Members Will Learn
- Importance of research
- Leading with strategy
- Learn the 6C methodology
- Sell the vision
- Ask the right questions, or the questions you should be asking
