Synergy, Collaboration, and Avoiding The “Epic Failure” - FITC
Style Frames
  • 2016-11-07 00:00:00 2016-11-08 00:00:00 America/Toronto Style Frames New York FITC
  • New York



In the constantly evolving world of advertising and filmmaking, it can be hard to keep up. Often time’s companies fall victim to attempting to be a “jack of all trades, master of none,” and it can come at a cost.

Through the analysis of two different project treatments – one “Epic Failure” and one incredible success—Shannon will discuss the ways in which understanding their key strengths as a company and admitting where they could use a little help, can lead to strong relationships and effective pitches.


To gain a better understanding of how collaboration and tapping into a broader network of talent, while maintaining a balance of creative control, can help produce superior pitch work.

 Four Things Audience Members Will Learn

  1. The benefits to having a strong understanding of you or your company’s key strengths, and what is creatively important to you (narrative, character, sleek CG, etc.)
  2. What elements are paramount in creating a successful pitch that has a lot of different elements and moving parts.
  3. How do you collaborate efficiently with those outside of your company/inner circle? How do you balance the amount of creative control you give up?
  4. How to approach a brief differently when you think about all of the resources available, not necessarily just what is right in front of you