FITC Amsterdam 2017

2017-02-20 00:00:00 2017-02-22 00:00:00 America/Toronto FITC Amsterdam 2017 FITC Amsterdam is the intersection of creative technologists, designers, developers and all-around awesome thinkers from the world’s most innovative industries, who meet every year to connect, challenge, inspire and to experience the next era of the digital world. Amsterdam FITC Amsterdam


Even the greatest of sausages, regardless of how well they are presented, are full of good parts and ugly parts. At the end of the day, all anyone remembers is the taste, and the process to make those sausages will quickly be forgotten. So to is the experiential design and creative delivery process.

Steve Martell, VP Creative Technology at Current Studios, presents real case studies without all the glitter and polish – showing all of the ingredients that went into the sausage. Everything from the mistakes and raging fires that swept through the project, to the adaptation and influence that ultimately leads to the successful delivery, this is a behind the curtain look at the truth that is often hidden when showcasing innovative work.


To shine a transparent spotlight into creative development and experience delivery

Target Audience

The curious and the creative

Five things audience members will learn

  1. The necessary (but not always the prettiest) ingredients needed to deliver
  2. The process of adaptation
  3. Allowing clients to lead, without losing control
  4. The ups/downs of risk
  5. How to survive a bad tasting sausage