Overview
Through amusing anecdotes like having to create illustrations and tutorials for pioneering design magazine Computer Arts on a PC that still had Encarta and MSN Messenger; and how he talked his way into becoming lead designer and art director for all of the Rio Olympics advertising for Visa, Gordon breaks down how perceiving yourself in the right way can be one of your strongest assets in career progression, and how to find hidden opportunities in every failure. Gordon goes in depth about about how hard work, perseverance and saying yes more than no can get you to where you want to be.
Objective
To inspire anyone, that if you want that dream career, you can get it regardless of technological confinements or university degrees. With the right amount of passion….and a bit of blagging and borrowing, you can get there. With examples provided that the audience can take and use directly with their own clients and peers.
Target Audience
Student level to senior practitioner creatives of any field: design, illustration, art direction etc.
Four Things Audience Members Will Learn
- How imperative it is to evolve, adapt and move out of your comfort zone to stay ahead in your business
- How to use failure as a positive to learn and improve on
- How to perceive yourself so that your peers will see you in the best light
- How a few simple tips in giving your clients more than what they ask for, you can grow a small job into something much more beneficial
