Overview
Even the greatest of sausages, regardless of how well they are presented, are full of good parts and ugly parts. At the end of the day, all anyone remembers is the taste, and the process to make those sausages will quickly be forgotten. So to is the experiential design and creative delivery process.
Steve Martell, VP Creative Technology at Current Studios, presents real case studies without all the glitter and polish – showing all of the ingredients that went into the sausage. Everything from the mistakes and raging fires that swept through the project, to the adaptation and influence that ultimately leads to the successful delivery, this is a behind the curtain look at the truth that is often hidden when showcasing innovative work.
Objective
To shine a transparent spotlight into creative development and experience delivery
Target Audience
The curious and the creative
Five things audience members will learn
- The necessary (but not always the prettiest) ingredients needed to deliver
- The process of adaptation
- Allowing clients to lead, without losing control
- The ups/downs of risk
- How to survive a bad tasting sausage
