Overview
Finding killer examples of innovation is an easy task. Finding examples that you can apply to local clients, budgets, or scale for our corner of the world – that’s another story. Using regional examples and drawing from personal stories, this session walks through the tools needed to sell the craziest of ideas and three key strategies to make innovation possible.
Objective
Understand that innovation can be realistic and affordable for clients of any size.
Target Audience
Creatives, client service, planners, technologists, and brand managers
Assumed Audience Knowledge
Beginner level of technical knowledge, solid understanding of marketing.
Five things audience members will learn
- Selling the awesome: internally or to clients
- Executing on a budget
- Storytelling with technology
- Examples of local innovation and digital creativity
- When to focus on technology versus creativity in the innovation process
