Overview
We all make work within defined parameters. Sometimes those parameters can feel like creativity-crushing rules that make it impossible to deliver anything interesting. But they can ultimately give a project the spark we need to push to something new. As a creative director at Sid Lee with 15 years of experience in brand systems and design, Laura will show how constraints in a project can push creative thinking farther and when and where to break the rules.
Objective
To inspire creative people to embrace the use of constraints as a creative force.
Target Audience
Designers and anyone who needs to create within constraints.
Five Things Audience Members Will Learn
- We all need parameters in our work
- Where parameters can come from
- Creative processes
- Rules vs springboard
- When to break the rules
