FITC Toronto 2019

2019-04-29 00:00:00 2019-05-02 00:00:00 America/Toronto FITC Toronto 2019 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC EST Toronto


We all make work within defined parameters. Sometimes those parameters can feel like creativity-crushing rules that make it impossible to deliver anything interesting. But they can ultimately give a project the spark we need to push to something new. As a creative director at Sid Lee with 15 years of experience in brand systems and design, Laura will show how constraints in a project can push creative thinking farther and when and where to break the rules.


To inspire creative people to embrace the use of constraints as a creative force.

Target Audience

Designers and anyone who needs to create within constraints.

Five Things Audience Members Will Learn

  1. We all need parameters in our work
  2. Where parameters can come from
  3. Creative processes
  4. Rules vs springboard
  5. When to break the rules