Laura is an award-winning creative director at Sid Lee, a global multi-disciplinary creative agency, where her dedicated team focuses on design and branding across a diverse range of clients. Before coming to Sid Lee, she was creative director at Bruce Mau Design where she led global rebrands of Sonos and Asics. Other clients have included Harvard University, Smithsonian, and the Canadian Olympic Committee. Her work has been featured in books such as Designing Brand Identity and Dynamic Identities as well as Fast Company, Communication Arts, and Creative Review. She has been recognized by Cannes Lions and D&AD, among others. She currently serves as a member of the board of directors for the Art Direction and Design Club of Canada. For Laura, good design should bring together strategic thinking, deep-seated stories and inspired creative expression. Great design should do all that — and shift the way we think about the world around us.