FITC Toronto 2023 // In-Person

2023-04-17 00:00:00 2023-04-19 00:00:00 America/Toronto FITC Toronto 2023 // In-Person Join us for a celebration of the best the world has to offer in design, digital development, media and innovation in creative technologies. Toronto FITC EST Toronto



This presentation will explore the importance of incorporating emotional connections in the design process. Leo will emphasize the significance of using poetry as a source of inspiration and a tool for refining creative briefs and documents. The goal is to show how to create meaningful experiences that resonate with clients and leave a lasting impression.

By focusing on the heart and meaning behind design, attendees will learn how to craft experiences that are not only aesthetically pleasing but also emotionally fulfilling.


Incorporating emotional connections in the design process shouldn’t be an acquired skill; it’s a must-have for any designer who wants to create meaningful and impactful experiences.

Five Things Audience Members Will Learn

  1. Incorporating keywords that can connect with clients
  2. The art of ‘showing, not telling’ on your designs and styleframes
  3. Utilizing poetry as a source of inspiration and a tool for refining creative briefs
  4. The benefits of building trust in your working relationships
  5. How to mix Design with words that give descriptive quality to your visuals

Target Audience

This talk will be beneficial for designers, creatives, and anyone who wants to elevate the emotional impact of their work.