FITC Amsterdam 2012

2012-02-27 00:00:00 2012-02-29 00:00:00 America/Toronto FITC Amsterdam 2012 FITC Amsterdam 2012 is host to more, better and different topics in design, technology and cool shit than ever before! Amsterdam FITC Amsterdam



Although Augmented Reality (AR) is considered by many as a cheap trick, it is being used by artists and storytellers as a platform for experimental, often compelling interactive experiences. Whilst interactive narrative is by no means a new phenomenon, it has always conformed to either the physical or virtual world. The unique factor in AR is that these two spaces are combined. How does this hybrid environment change the way we consume and generate stories?

In this talk, James will explore these questions whilst examining the way in which AR is currently being used to communicate narrative in a range of forms. Alongside some of his own work, demos from fields such as gaming, mobile, marketing and art will be discussed. He will also consider the potential future of AR as a channel for storytelling both in terms of the technology and the social implications.

Creative people who are interested in future technology, new media art and interactive narrative.

A strong understanding of AR, how and why it is currently being used to tell stories, the future of the technology and the potential social consequences of augmented vision.