Digital platforms are no longer just another element in the consumer experience – they have become products in their own right, one of the most important assets for any company. Now as we enter the second phase of business transformation, a new design mindset is required. Beyond building another inspiring touchpoint in the digital ecosystem, UX professionals today must ensure… Read more…
Designers, product leaders, and strategists are all faced with a problem as old as time – what will our customers & users want tomorrow? Unless you’ve got a working flux capacitor, you know that there’s no way to truly predict what the future holds. But there are methods to create products, services, and platforms that are more resilient to future… Read more…
Intersection = needs + requirements
Even when we are taking a user-centric approach to product design, business needs and requirements influence design and technology decisions. We work to optimize sometimes conflicting needs from people, technology, and business. We strive to minimize time, effort, and cost while maximizing value to both people and the business. We try to innovate, compete, and… Read more…
Lessons learned from Ha’s foray into Product Management, then becoming a Director of Product.
To provide context to UX Designers who want to grow in their career as a UX Strategist or as a Product Manager.
Five Things Audience Members Will Learn
The gateway drugs into Product
Building Product Experience Teams (PXTs)
Jobs to be Done vs User Centered… Read more…
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