Simon is EVP and Head of Production at Reflektor Digital. With more than 25 years of experience and a background spanning creative direction, strategy, integrated production, and emerging technology, Simon leads the creation of ambitious digital, immersive, and technology-
driven experiences for global brands. His work blends storytelling, design, film, VR, AR, UX/CX and web innovation to pull audiences into the action. The best creative technology fades into the background, letting the experience take over.
A three-time Webby Award winner, including Best Use of AI, Simon’s work has been recognized at the highest levels of the global creative industry. His projects have earned Gold at the Cannes Lions International Festival of Creativity, as well as honors from the Clios, One Show, Exhibitor Magazine Awards, FWAs, and Awwwards, with additional recognition across Innovative Use of Technology and Digital Craft categories. In Canada, his leadership has resulted in multiple Best of Show honors from the Canadian Marketing Awards, Atomic Awards, Media Innovation Awards, Marketing Magazine Awards, and a growing collection of useless shiny paperweights.
Simon prefers to focus on using creative technology to help humans.