Demi has 15 years of experience in the interactive/digital industry. He has a background in mathematics and software development as well as in digital production. Starting in the mid 90’s Demi’s focus has been in honing his considerable talent for identifying viable emerging technologies and how to apply them in a commercial context. Demi was part of a Las Vegas based start-up that was on the forefront of internet live video streaming in 1999 and founded SplitElement Inc. in 2002. SplitElement Inc. focuses on using emerging technologies to create high impact experiences for large brands while minimizing the risk associated with such projects. SplitElement’s portfolio includes projects for Google, Mini, Jack Daniel’s, Sapporo, Harper Collins, TD Bank and the Toronto Zoo among others. Demi currently serves as the Chief Innovation Officer and Executive Producer at SplitElement Inc.