FITC Toronto 2012

2012-04-23 00:00:00 2012-04-26 00:00:00 America/Toronto FITC Toronto 2012 The game has changed and FITC is on it! Featuring over 70 renowned digital creators from around the globe, FITC Toronto 2012 attendees will be privy to the knowledge of the best and brightest in the digital space. Toronto FITC Toronto



With the recent advancements in natural interfaces, augmented reality and mobile devices, and the substantial decrease in cost for the related technologies, marketers and advertisers are starting to take a closer look at technology based on-site consumer engagement and the opportunity for collecting data and reliable metrics while engaging their customers in a meaningful way. While this sounds great in theory, the reality is often very different. In this presentation we will be discussing the challenges of creating experiences based on emerging technologies for brands and advertising agencies, the lessons learned and how the process as well as the outcome can be improved. We will take a closer look at four different projects using some of these technologies and the obstacles we’ve encountered when executing on client concepts (rather than on our own).

We will dissect a Kinect hack without the Kinect, a mobile AR experience at point of installation, tablet based on location consumer engagement and mobile devices as controllers in movie theaters.

This presentation is a mix of creative, technical and process with a dash of business realities.