With recent advancements in natural interfaces, augmented reality and mobile devices, and the substantial decrease in cost for the related technologies, marketers and advertisers are starting to take a closer look at technology-based onsite consumer engagement and the opportunity for collecting data and reliable metrics while engaging their customers in a meaningful way. While this sounds great in theory, the reality is often very different. In this presentation, we will be discussing the challenges of creating experiences based on emerging technologies for brands and advertising agencies, the lessons learned and how the process, as well as the outcome can be improved. We will take a closer look at four different projects using some of these technologies and the obstacles we’ve encountered when executing on client concepts (rather than on our own).
We will dissect a Kinect hack without the Kinect, a mobile AR experience at point of installation, tablet-based on-location consumer engagement, and mobile devices as controllers in movie theaters.
This presentation is a mix of creative and technical process with a dash of business realities.