Alicia Liu is a full-stack software engineer who has been working in early-stage startups since co-founding her first company 8 years ago. She specializes in building web and mobile apps from prototype to production. Alicia is currently the lead engineer at, an app that helps people reach their goals through behavior design, community, and expert coaches. Outside of work, she writes and speaks on topics ranging from best practices in front-end development to diversity and culture in the tech industry. Last year, Alicia was presented with the ‘Woman to Watch’ award by Women Who Code, a global organization that helps women excel in technology careers.