Alex is a hacker who likes Ruby, Ember & Go, and is a Partner in Isle of Code. Isle of Code is a Toronto-based development/product studio working predominantly on very rapid prototypes, single sourcing iOS/Android/Desktop/Mobile Web builds (vs. 4-5 code bases) and front end frameworks (i.e. Ember.js & React).

Alex is also the hacker behind, a tool for creating context-driven email apps, which has received coverage on Lifehacker, TechCrunch and TheNextWeb.

Before Isle of Code, Alex co-founded/was CEO of SalesChoice, a Canadian CRM & Sales software company. Under Alex’s direction,¬†the company developed the initial product, recruited the engineering team to lead it, and bootstrapped to six figure revenues in just two months.

Prior to this, Alex served as CTO & Partner at Helix Commerce, serving clients such as CIBC, RIM, IBM, D+H, The Swiss Government, LG and others.