FITC Toronto 2018

2018-04-08 00:00:00 2018-04-10 00:00:00 America/Toronto FITC Toronto 2018 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC Toronto

Overview

Yes. Real people getting into real cars and driving on an abandoned air strip in the desert of California. The Acura TLX, a custom AR headset, three acres of augmented reality raceway, and 800,000 online viewers dynamically influencing the race.

Experience the terror of launching such an ambitious project, the thrill of overcoming technical impossibilities, and the lessons learned from delivering an industry-first experience.