FITC Toronto 2018
  • 2018-04-08 00:00:00 2018-04-10 00:00:00 America/Toronto FITC Toronto 2018 Toronto FITC
  • Toronto
  • #FITCToronto



Yes. Real people getting into real cars and driving on an abandoned air strip in the desert of California. The Acura TLX, a custom AR headset, three acres of augmented reality raceway, and 800,000 online viewers dynamically influencing the race.

Experience the terror of launching such an ambitious project, the thrill of overcoming technical impossibilities, and the lessons learned from delivering an industry-first experience.