Overview
Hey, you. Yes, you! Who’s creating the language that appears in your UI? If you’re like Netflix, you work with Content Designers—writers who design with words, working side by side with Product Designers, Developers and others to create intuitive, on-brand user experiences.
In this talk, Jen will review the many ways Content Designers contribute to product teams and how best to partner with this essential function. If you don’t have a Content Designer, you’ll learn about how to make the case for one and what to look for in a successful candidate, plus resources you can utilize to create better copy.
Objective
Learn about the discipline of Content Design and how having this essential function represented on your team will create a strong product.
Five Things Audience Members Will Learn
- What content design is
- How content designers partner with product designers, developers and others
- Ways to measure content design impact
- How to hire a content designer
- Resources to utilize if you’re content designer-less
Target Audience
Any design or product function that has an interest in the maximizing the language in their UIs.
