Overview
Michael’s talk is an introduction to typography for creatives who want initiation into this creative field. After a brief history of typography, he’ll explain how to train your eyes to detect good typefaces. Designing what language looks is a tough mission, choosing the right typeface for your design is another one. Michael will discuss the mission of typography in your design: readability? emotional impact? catch the eye? make a difference? Once the mission’s stated, he’ll open the door to the thousands of fonts available for web designers.
You’ll also learn how Cloud services for typography work, and how you can use premium fonts (by first-class foundries) in your web and print designs. This introduction should convince you to pay more attention to typography.
OBJECTIVE
Introduce you to the world of typography. This talk will give you keys to choose the right typeface for your design.
Five things audience members will learn
- What is typography and its ecosystem.
- What is the history of typography on the web.
- How to use premium fonts in web and print design.
- How to choose a typeface.
- Define the mission of typography in your design.
