Overview
“Every now and then I fall apart” – Bonnie Tyler may not have been singing about love after all. Explore the parallels between her epic love anthem and the creative process to uncover the conditions needed to create, evolve, and sell through creative ideas.
Steve Martell, VP Creative Technology at Current Studios, finds humour and inspiration in the joy and tragedy of the creative process. This presentation exposes the constant insecurities and fear of those who create, the reckless belief that great work needs only one great mind, and the human stories that are often hidden when showcasing superhuman creative work.
Objective
To shine a spotlight into creative development. From the struggle to determine the first spark of an idea, to the uphill battle of selling it through.
Target Audience
The curious and the creative – whether you use a pen, a brush, your voice, or your wallet.
Five Things Audience Members Will Learn
- The common conditions needed to deliver
- The process of adaptation
- Allowing clients to lead, without losing control
- The ups/downs of risk
- Tips to executing
