FITC Amsterdam 2018

2018-02-19 00:00:00 2018-02-21 00:00:00 America/Toronto FITC Amsterdam 2018 Now in its 11th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC Amsterdam


How is it that physical, tangible creations inherently seem to have more value than the digital ones that we all create? Is an object that is easily shareable less valueable than one that is not? Is an artwork on the internet less valuable than one on a single screen? As Random Studio has made this transition, they have noticed a trend that many (web) developers seem drawn to transition into the realm of physical installations. Whilst exploring this topic, Mark would like to demonstrate how Random Studio made this natural transition from being exclusively in the digital world to being primarily based around creating interactive real-world installations. This goes further as they are currently deeply engaged in the world of retail, an industry that is currently considering the impact of what online shopping will do to its brick and mortar stores (and sales).


Giving insights for all creators into the transition from the web to the physical world, whilst also exploring the inherent problems and assumptions made along the way.

Target Audience

Web developers with an urge to create something more than “just” a website

Five Things Audience Members Will Learn

  1. The ways humans value and connect with experiences
  2. Using algorithms as references to solve real-world problem
  3. How to ask the right questions before creating
  4. How (not) to measure success
  5. Why screens might not be the answer