FITC Toronto 2014

2014-04-27 00:00:00 2014-04-29 00:00:00 America/Toronto FITC Toronto 2014 FITC is the intersection between Creative Technologists, Designers, Developers and all-around awesome thinkers from various innovative industries across the globe. Toronto FITC Toronto

Presentation


Overview

Coke killed their corporate website in favour of an editorial channel because they know that their business doesn’t start with their brand, it starts with their customers. As marketers, we can use narrative, creativity and technology to define a new language for advertising. Graham Rapsey will explore this combination and why starting with people—not products—is the best strategy for telling successful stories that help people do more than simply buy your shit.