FITC Toronto 2014
  • 2014-04-27 00:00:00 2014-04-29 00:00:00 America/Toronto FITC Toronto 2014 Toronto FITC
  • Toronto




Coke killed their corporate website in favour of an editorial channel because they know that their business doesn’t start with their brand, it starts with their customers. As marketers, we can use narrative, creativity and technology to define a new language for advertising. Graham Rapsey will explore this combination and why starting with people—not products—is the best strategy for telling successful stories that help people do more than simply buy your shit.