FITC Toronto 2014

2014-04-27 00:00:00 2014-04-29 00:00:00 America/Toronto FITC Toronto 2014 FITC is the intersection between Creative Technologists, Designers, Developers and all-around awesome thinkers from various innovative industries across the globe. Toronto FITC Toronto

Presentation


Overview

In this session, Dave Benton will discuss his strategy to effectively convey a brand online.  Constructing a plot, defining your brand anchor and refining your message will be the focus of this talk.  Leveraging real world examples, you will receive the tools to effectively tell your own brand stories.  Go behind the scenes and see how Webby awarded brand experiences were created.