FITC Amsterdam 2019

2019-02-18 00:00:00 2019-02-20 00:00:00 America/Toronto FITC Amsterdam 2019 Now in its 12th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


Over 1 billion consumer’s devices provide voice assistance through AI – putting little robots in our homes with Alexa and Google Home, or in our hands on iOS and Android. Our interaction with them, the nuance of human experience, and the shift from art and copy to speech and response has deeper implications for design. When a search result returns only the AI recommended option, or an algorithm defines the weekly playlist recommendations, what role will design play and how will it evolve from how we consider its practice today to produce innovative experiences.

Join Steve Martell as he walks through the lessons learned in designing CoverGirls AI assistant – Olivia. From the process of designing the hardware, creating content, and implementing the available technology tools, Steve will take you on the journey from planning to user experience and the mistakes made along the way.


Introduce the concept of conversational design with an honest look at an in-market use-case.

Target Audience

Creatives, producers, and developers.

Assumed Audience Knowledge

General idea of how software/hardware works. No dev background required.

Five Things Audience Members Will Learn

  1. The present opportunities and limitations with AI voice interaction
  2. Overview of conversational design
  3. Behind the scenes insight into a live project
  4. Reflect on the balance of form and function
  5. Lessons learned and mistakes to avoid in AI conversational design