FITC Amsterdam 2019

2019-02-18 00:00:00 2019-02-20 00:00:00 America/Toronto FITC Amsterdam 2019 Now in its 12th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


Making a mainstream film that is culturally resonant, critically acclaimed and financially successful is a rare achievement, yet some filmmakers such as Steven Spielberg, Christopher Nolan and David Fincher consistently tell stories that tick all of those boxes.

Under the surface of their most celebrated films lies a hidden architecture that operates on an unconscious level. This talk is designed to illuminate the techniques that great storytellers use to engage a global audience on a deep and meaningful level through psychological metaphor.


To explain the techniques that great filmmakers use to engage and inspire an audience on an unconscious, psychological level.

Four Things Audience Members Will Learn

  1. The importance of communicating on multiple levels
  2. The significance of metaphor in understanding great visual storytelling
  3. How psychology can help to explain the resonance of culturally significant movies
  4. How great filmmakers embed hidden, unconscious themes and ideas in their stories