As a creative leader and designer, the pace of development in the platform, digital, and social space –and its ever-growing importance to so many– can seem daunting, especially in today’s media agnostic world. In fall of 2009, Rachel was designing layouts for Diane von Furstenberg’s first-ever iPhone app. This was a time when apps were all the rage, people were skeptical about mobile commerce and having Twitter-feed capabilities was unprecedented.
This legacy company’s story is all too familiar to Rachel, who has made a career of harnessing emerging technology to usher global brands into a new era while championing design as a powerful tool for human connection. Knowing that a brand system should be built to be continuously iterated, while understanding that a brand’s “community” plays a valuable role in actively shaping its future, and creating people-first frameworks that are authentic, consistent, and to help teams navigate major shifts in this space is more critical than ever.
From launching the first cover-to-cover AR magazine at GQ, to defining new native advertising standards at The New York Times, and now shaping Facebook’s in-product brand identity, Rachel will share inside stories of brands grappling with integrity in the face of big changes