CAMP Festival 2018

2018-09-10 00:00:00 2018-09-11 00:00:00 America/Toronto CAMP Festival 2018 Are you an industry professional, independent artist, a student or an educator looking for a creative spark? Have you always wanted to know more and stay relevant in an industry that’s in constant flux? Do you want to be inspired? CAMP Festival is two solidly packed days of cutting-edge creative technology, art and design, with hand-picked speakers from around the world coming together in Calgary. Calgary FITC Calgary

Presentation


Overview

As a creative leader and designer, the pace of development in the platform, digital, and social space –and its ever-growing importance to so many– can seem daunting, especially in today’s media agnostic world. In fall of 2009, Rachel was designing layouts for Diane von Furstenberg’s first-ever iPhone app. This was a time when apps were all the rage, people were skeptical about mobile commerce and having Twitter-feed capabilities was unprecedented.

This legacy company’s story is all too familiar to Rachel, who has made a career of harnessing emerging technology to usher global brands into a new era while championing design as a powerful tool for human connection. Knowing that a brand system should be built to be continuously iterated, while understanding that a brand’s “community” plays a valuable role in actively shaping its future, and creating people-first frameworks that are authentic, consistent, and to help teams navigate major shifts in this space is more critical than ever.

From launching the first cover-to-cover AR magazine at GQ, to defining new native advertising standards at The New York Times, and now shaping Facebook’s in-product brand identity, Rachel will share inside stories of brands grappling with integrity in the face of big changes