The heads of International Theatrical Digital Marketing from three of the top Hollywood movie studios will convene to discuss the unique challenges and opportunities of marketing to a worldwide audience online.
• Benefits and challenges of working with a global media partner
• Achieving creative consistency globally
• Working with agency partners across the world
• Navigating the politics of global media coverage
• Creative and technological divides between regions
Case Studies Reviewed:
• The Simpsons Movie
• Da Vinci Code
• Happy Feet
Moderated by Marcelo Guerra.