FITC Hollywood 2007

2007-10-22 00:00:00 2007-10-24 00:00:00 America/Toronto FITC Hollywood 2007 This fall, FITC comes to Hollywood for its second year, to facilitate the interaction of key content industry drivers with the best content delivery technology in the capital of entertainment and rich media. FITC Hollywood is the first conference to bridge this gap, helping to… Hollywood FITC Hollywood

Presentation

Releasing Globally, Marketing Locally
Business

Overview

The heads of International Theatrical Digital Marketing from three of the top Hollywood movie studios will convene to discuss the unique challenges and opportunities of marketing to a worldwide audience online.

Topics Covered:
• Benefits and challenges of working with a global media partner
• Achieving creative consistency globally
• Working with agency partners across the world
• Navigating the politics of global media coverage
• Creative and technological divides between regions

Case Studies Reviewed:
• The Simpsons Movie
• Da Vinci Code
• Happy Feet

Moderated by Marcelo Guerra.