FITC Hollywood 2007
DesignDevInspire
  • 2007-10-22 00:00:00 2007-10-23 00:00:00 America/Toronto FITC Hollywood 2007 Hollywood FITC
  • Hollywood

Presentation

Overview

The heads of International Theatrical Digital Marketing from three of the top Hollywood movie studios will convene to discuss the unique challenges and opportunities of marketing to a worldwide audience online.

Topics Covered:
• Benefits and challenges of working with a global media partner
• Achieving creative consistency globally
• Working with agency partners across the world
• Navigating the politics of global media coverage
• Creative and technological divides between regions

Case Studies Reviewed:
• The Simpsons Movie
• Da Vinci Code
• Happy Feet

Moderated by Marcelo Guerra.