Overview
Companies are beginning to understand that great design incites an emotional connection. This doesn’t occur at the enterprise level, but in the hearts of each individual user. Changing a 100+ year old company to be design-led isn’t a walk in the park.
IBM Design Thinking was developed to unite IBM and deliver solutions that delight their users individually, and deliver increasing value for every additional IBM touchpoint they experience.
Hear how Adam has brought design thinking to the enterprise at a scale never attempted before. He’ll share how IBM Design Thinking works and how it has been changing the way that IBM works from the inside out and the outside in.
OBJECTIVE
Provide an overview of IBM Design Thinking and the value it brings to the enterprise.
TARGET AUDIENCE
Those interested in design, design thinking and how to be design-led.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
- A behavioral model for continuous understanding.
- A framework for teaming and action.
- How to be comfortable with failure.
- How to slow down to move faster.
- How IBM is practicing design at scale.
