Adam Cutler is the Design Studio Practices Director with IBM Design. He is responsible for the IBM Design Studio in Austin, TX. He is also responsible for the competency, culture and practices of design and designers at IBM. This includes IBM Design Thinking, the IBM Design Language and soon to be released IBM Design Research. Previously while at IBM Interactive, he was the Director of User Experience Design and helped to guide clients and internal initiatives in the creation of valuable, dynamic and effective user experiences. He has worked with many clients including OpenPediatrics for Boston Children’s Hospital, Nordea, The JFK Museum & Library, Liberty Mutual, Bank of America, Nationwide, Wachovia, L.L.Bean, State Street, American Express, IBM, Segway, Chubb Insurance and Tiffany & Co. among others. Prior to joining IBM, Adam worked with Michael Jordan with an advertising agency in Chicago, and helped to pioneer the first e-commerce transaction from outer space.