You can feel the jitters even before you start the process. The idea is wild, crazy, maybe something close to impossible to articulate without resorting to 3D-printing some Rube Goldberg contraption to wordlessly explain what it is you have in mind. But you need to find an effective means to package it, support it, articulate what it means and why you made the choices you did – then find a way to present it in such a form that it can be evaluated, compared to competing ideas, assessed for risk and reward and then debated. Welcome to pitching outside of your comfort zone. It’s a dicey proposition that creative studios, effects houses, design firms and production companies are increasingly being called on to achieve as clients in advertising, branding, broadcast promotion, music and entertainment look for ever more ingenious ways to connect with a seen-it-all audience.
In “Pass the Xanax,” a steel-nerved team of creative directors and executive producers from MPC Creative—the design, creative and production arm of the global visual effects studio MPC—will walk you through the steps they’ve endured in concepting, pitching and executing work like Google’s Tilt Brush film, the Faraday Future VR experience for CES, Hennessy’s “Crafted Light” exhibit at Harrod’s in London and other non-traditional, experiential and emerging media projects.
To give attendees a new perspective on taking creative risks when pitching.
Three Things Audience Members Will Learn
- How to tap new areas of influence and inspiration when concepting pitches
- Ways to effectively rein in ideas or concepts that may ultimately be seen as off-strategy
- How pitching outside your comfort zone can ultimately lead to new ways for your company to experiment and expand its repertoire of services and capabilities