If you are pitching an interesting idea for an interactive installation, it means you have no idea what you’re doing. None of us should, if the installation we are proposing has never been done before. We are constantly in situations where we need to make something seem real long enough for us to actually figure out how to make it.
A good styleframe can get you in trouble, but more often it is a powerful tool to make something visible enough to focus large collaborative teams on how to fund, make, program, and design something for realz.
This session is about how to turn a crazy idea into a styleframe when you have limited time, resources and charm.
To share some lessons learned in the past 5 years about what is most important when creating styleframes for installation art.
Five Things Audience Members Will Learn
- How to create a styleframe for an installation you are not sure is possible to make
- Why you should spend a ton of time on representing people in an installation styleframe
- Why moodboards are the death of creativity as we know it
- What is most important and least important about a styleframe for installations
- And why you should really like Zander’s styleframes with chickens in them