25 years of racing to get the SNL titles right. On time.
Designing the titles for an iconic sketch comedy show is a bit like being on the show itself—an adrenaline-fueled rush filled with moments of joy and panic, planning and improvising, problems and solutions. I’m here to offer a behind-the-scenes look at what that mad dash is really like. Our challenge every time is to create something new yet familiar, comforting yet exciting, for an ever-evolving audience. This year, the challenges were heightened by COVID—and so were the stakes. I’ll share the story of how we helped the beloved entertainment institution find its footing and herald its return at a time when the world really needs a good laugh